The price of almost everything is decided by supply and demand. Not morality. Not effort. Not “value.” Just how many people want it and how many people have it.
Here are four examples everyone should have in their head:
- Water
Water is cheap in the supermarket. The same water becomes expensive in the desert. The water didn’t change. The supply and demand did.
- Tickets
A seat at the Super Bowl or UFC main event isn’t worth thousands because the chair is special. It’s worth thousands because a lot of people want it and there aren’t many seats.
- Women
When there are too many men in a club or lounge, the “price” of a woman goes up. Everyone is competing for the same few girls. Everyone buys bottles, everyone talks louder, everyone tries to look like the big man. The girls know it.
When there are more women than decent men, a normal guy suddenly feels like he has leverage. He doesn’t have to try as hard.
- Waiting for the right conversation to come to you
The strongest position is when deals and opportunities come to you without you chasing them. This isn’t about talent. It’s about being in the right place.
If you want money, be around people who want to spend money.
If you want high prices, be around people who pay high prices.
If you want introductions, be in rooms where introductions happen.
Most guys do the opposite. They sell to broke clients. They waste time on people who haggle. They explain themselves to people who will never buy.
That’s why they stay broke.
Everything else is just storytelling we tell ourselves so we don’t feel like idiots for paying it.